Join us in January
For a free introduction to snowshoeing and cross-country skiing

Marketing Opportunities with Winter Trails

  • Find a Winter Trails event near you and the local organizer by checking the Events tab on this site and then contact Reese Brown.
  • Work with your local event organizer to help increase attendance at the Winter Trails event and drive traffic to your store.
  • Promote the event in your store, on your website and to your database of customers. Download promotional tools here.
  • Provide staff at the event to help sales reps do demos and clinics. For example, you could do a clinic on how to dress for winter sports. Remember, you are the experts.
  • Have a booth at the event. Do small giveaways (for example, lip balm) and offer discount coupons for your store. These could be a discount you offer or one that you coordinate with a supplier. Serve hot chocolate. Collect names and build your database.