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Pent Up Demand Makes Early Appearance in Snow Sports Sales

November 23, 2015

SIA and The NPD Group – Sports and Leisure Trends™ have released NPD DecisionKey®  numbers for August and September 2015. Total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers. The snow sports market brought in $425M in August and September, up 3% compared to […]

3 Runs With Volcom's Global SVP of Product, Dutch Schultz

November 23, 2015

Like most of us, combining passion and profession is the ultimate perk but for Dutch Schultz, who has been in the industry for 20 plus years, an alternative career was not even an option in his eyes.  Now that’s passion. Did you know Volcom was started on a snowboarding trip in South Tahoe in 1991, initially launching […]

We’re Dreaming of a White Black Friday: With 69 Resorts Already Open in North America, REI’s #OptOutside Campaign Inspires Us to Get Out on the Snow After Turkey Day

November 23, 2015

REI, the nation’s largest consumer co-op and specialty outdoor retailer, has announced plans to close its doors on Black Friday (November 27) at all 143 of its retail locations, headquarters and two distribution centers. Instead of reporting to work, the co-op is paying its 12,000 employees so they can do what they love most – […]

The Next Generation of Reps: The Women of Mervin Manufacturing are Passionate about Work, Life, and Spreading the Love of Riding

November 23, 2015

For our latest installment of the Next Generation of Reps, we thought we’d mix it up a little bit and see what it’s like to be a female hardgoods rep in a field where that is somewhat of a rare thing. According to Nichole Nemmers and Nikki Sternin, it’s awesome! We checked in with them […]

Fashion and Market Trends for 2015/2016

November 23, 2015

Last week SIA held its annual market presentation in Boston to the region’s top influencers and journalists. Held at the Boston Seaport Hotel, attendees had to opportunity to easy into the morning with old colleagues and friends while the presentation got off to an early start. Beginning with various members of the SIA team, speakers […]

New OIWC Job Board Helps Women Turn Passion Into Profession

November 23, 2015

As part of our work in the CEO Pledge, OIWC is working to elevate the outdoor, snow, bike, and run industries as the employers of choice for women.  To do this, they have invested resources to help attract and retain top talent, including a new job board!   Featuring: – Job alerts delivered to seekers inbox – […]

Winter is Coming: Specialty Retailers Say Enthusiasm and Retail Sales are Up in Most Regions

November 16, 2015

As the lifts start turning at many resorts and the holiday shopping season gets underway, reports from retailers across the country bode well for a great season ahead for snow sports sales. The August and September SIA Snow Sports Retail Data produced by The NPD Group will be released very soon, but in the meantime, […]

David Ingemie Honored with 30th Annual BEWI Award

November 16, 2015

We are extremely proud to announce that David Ingemie, our president of more than 30 years, was the recipient of the 30th Annual BEWI Award last Friday. Bernie Weichsel, president of BEWI Productions, and the award’s namesake, presented the award before more than 150 industry leaders, friends, and family members at a luncheon in his […]

2016 On-Snow Demo Updates – Limited Lodging Available – Book Today!

November 16, 2015

DESTINATION ON-SNOW DEMOConditions at Copper are already primed with early snow. Brands are getting set for you to demo their latest tech. Racers are gearing up for the Uphill/Downhill Challenge. Will you be there? #SIA16. Copper Mountain. Let’s Go. from SnowSports Industries America on Vimeo. THE COUNTDOWN IS ONThe opening of the 2016 SIA Snow […]

Incoming President Nick Sargent on Tackling Weighty Winter Sports Issues, Driving With David Ingemie, and his Appreciation for a Good Pair of Wool Socks

November 16, 2015

The more time we spend with our incoming president, Nick Sargent, the more excited we get about SIA’s next chapter. Between strategy sessions, traveling to meet with many members and a few casual get-togethers (including Nick and his wife Ashley mixing “McLean Mules” for the team), we’ve learned a few fun and notable facts about […]